About Us

Hi there!

I’m Anna, a mama to three little ones. When I was pregnant with my first, everything changed. I started diving deep into research, looking for safer, more natural options for myself, our home, and our future baby. It quickly became clear—finding clean, safer products shouldn’t be so overwhelming for families.

And that’s how Ashur & Co was born. We’re a family-owned brand, inspired by our love for family, faith, and a passion for cleaner, more natural living. Our mission is simple: to create safer, high-quality products for the whole family—goods you can feel confident bringing into your home.

Earlier this year, we said goodbye to our sweet family dog, Ashur. He was gentle, loving, and brought so much joy to our lives. Naming this company after him is our way of honoring his memory as we embark on this exciting journey. 🐾

From our family to yours, thank you for joining us on this adventure. We hope our products help make your home a little safer, a little cleaner, and a lot more joyful. 💚